Lindsay J Boaz

The Business of Sports false By:Mark Conrad Published on 2011 by Taylor & Francis This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations - structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical i...

Psycholinguistic Phenomena in Marketing Communications false By:Tina M. Lowrey Published on 2007 by Psychology Press The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psycholog...

Business and Official Correspondence false By:Marina Dossena,Susan M. Fitzmaurice Published on 2006-01-01 by Peter Lang This volume focuses on the nature of official correspondence produced in the period after 1500, from Early Modern to nineteenth-century English. The contributions reflect the extent to which the genre is somewhat plastic in this period, gradually acquiring distinguishing conventions and protocols as the situations in which the letters themselves are encoded acquire more distinctiveness. Although correspondence has long been the object of diachronic studies, very little seems to be available as far as specialized usage is concerned, hence the specific interest in letters exchanged within scientific, diplomatic, and business networks. In addition, the study of business and official correspondence offered here profits from a multi-disciplinary and multi-methodological approach, as it relies on a rich array of databases and corpora of correspondence, ranging from highly ...

Asian Business Discourse(s) false By:Francesca Bargiela-Chiappini,Maurizio Gotti Published on 2005 by Peter Lang Reflecting the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities, this text examines linguistic, textual, cultural and pragmatic issues pertaining to the subject. This Book was ranked at 24 by Google Books for keyword Business. Book ID of Asian Business Discourse(s)'s Books is G-ugBy8M8uYC, Book which was written byFrancesca Bargiela-Chiappini,Maurizio Gottihave ETAG "xVBSJX2lJdI" Book which was published by Peter Lang since 2005 have ISBNs, ISBN 13 Code is 9783039108046 and ISBN 10 Code is 3039108042 Reading Mode in Text Status is false and Reading Mode in Image Status is true Book which have "350 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview Asian Business Di...

Marketing Your Book: An Author's Guide true By:Alison Baverstock Published on 2007-07-16 by A&C Black Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors. This Book was ranked at 31 by Google Books for keyword marketing. Book ID of Marketing Your Book: An Author's Guide's Books is rnyvAwAAQBAJ, Book which was written byAlison Baverstockhav...