Lindsay J Boaz

Construction Marketing false By:Paul Pearce Published on 1992-01-01 by Thomas Telford This book introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. It explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with your firm rather than with a competitor. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with a potential client, for the design and use of brochures and other publicity material, and for a host of other marketing and sales related activities . Finally the book explains how to assess the effectiveness of your activities and make any necessary improvements. The book is essential reading for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place. This Book was ranked at 21 by G...

Blockchain Revolution false By:Don Tapscott,Alex Tapscott Published on 2016-05-10 by Penguin Blockchain technology is powering our future. As the technology behind cryptocurrencies like bitcoin, open software platforms like Ethereum, and disruptive companies like Ripple, it’s too important to ignore. In this revelatory book, Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. Blockchain is the ingeniously simple, revolution\u00adary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital cur\u00adrencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi\u00adcates to insurance cla...

Marketing green buildings false By:Jerry Yudelson Published on 2006-06-30 by The Fairmont Press, Inc. Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction & Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED in green building projects. This Book was ranked at 7 by Google Books for keyword marketing. Book ID of Marketing green buildings's Books is XTxPAAAAMAAJ, Book which was written byJerry Yudelsonhave ETAG "QJtD...

Wireless Rules false By:Frederick Newell,Katherine Newell Lemon Published on 2001 by McGraw-Hill Companies In 2001 the nuber of firms engaging in e-commerce is expected to sky rocket from 600,000 to 2.5 million with more than half a billion people expected to be using some kind of wireless device by 2003. As these conditions foster a revolution in wireless communications, companies are finding new ways to lead the charge in around-the-clock, one-to-one communication with their customers. This Book was ranked at 24 by Google Books for keyword marketing. Book ID of Wireless Rules's Books is Uv8oAQAAMAAJ, Book which was written byFrederick Newell,Katherine Newell Lemonhave ETAG "J5gMqMx/TPU" Book which was published by McGraw-Hill Companies since 2001 have ISBNs, ISBN 13 Code is 9780071374378 and ISBN 10 Code is 007137437X Reading Mode in Text Status is false and Reading Mode in Image Status is false Book which have "330 Pages" is Printed at BOOK under CategoryT...