Digital and Social Media Marketing true
By:Aleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruz
Published on 2016-11-18 by Routledge
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
This Book was ranked at 8 by Google Books for keyword marketing.
Book ID of Digital and Social Media Marketing's Books is Th6HDQAAQBAJ, Book which was written byAleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruzhave ETAG "tc/wgtCt2XY"
Book which was published by Routledge since 2016-11-18 have ISBNs, ISBN 13 Code is 9781317422112 and ISBN 10 Code is 1317422112
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Book which have "346 Pages" is Printed at BOOK under CategoryBusiness and Economics
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