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By:Francis G. Rodgers,Robert L. Shook
Published on 1986 by Harpercollins

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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Book which was published by Harpercollins since 1986 have ISBNs, ISBN 13 Code is 9780060155223 and ISBN 10 Code is 0060155221

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