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International Marketing false
By:Hans Mühlbacher,Helmuth Leihs,Lee Dahringer
Published on 2006-01-01 by Cengage Learning EMEA


International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

This Book was ranked at 17 by Google Books for keyword marketing.

Book ID of International Marketing's Books is cDmvBBJaTfIC, Book which was written byHans Mühlbacher,Helmuth Leihs,Lee Dahringerhave ETAG "Rpb2koO8Rh0"

Book which was published by Cengage Learning EMEA since 2006-01-01 have ISBNs, ISBN 13 Code is 9781844801329 and ISBN 10 Code is 1844801322

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Book which have "737 Pages" is Printed at BOOK under CategoryBusiness and Economics

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International Marketing byHans Mühlbacher,Helmuth Leihs,Lee Dahringer

International Marketing -Hans Mühlbacher,Helmuth Leihs,Lee Dahringer- 9781844801329

International Marketing -Hans Mühlbacher,Helmuth Leihs,Lee Dahringer- 1844801322

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