Kellogg on Marketing true
By:Alice M. Tybout,Bobby J. Calder
Published on 2010-08-05 by John Wiley & Sons
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
This Book was ranked at 2 by Google Books for keyword marketing.
Book ID of Kellogg on Marketing's Books is d1nR2NghcbgC, Book which was written byAlice M. Tybout,Bobby J. Calderhave ETAG "Xk0aiqVFSDU"
Book which was published by John Wiley & Sons since 2010-08-05 have ISBNs, ISBN 13 Code is 9780470877630 and ISBN 10 Code is 0470877634
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Book which have "448 Pages" is Printed at BOOK under CategoryBusiness and Economics
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