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The Luxury Strategy true
By:Jean-Noël Kapferer,Vincent Bastien
Published on 2012-09-03 by Kogan Page Publishers


The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

This Book was ranked at 5 by Google Books for keyword marketing.

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Book which was published by Kogan Page Publishers since 2012-09-03 have ISBNs, ISBN 13 Code is 9780749464929 and ISBN 10 Code is 0749464925

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Book which have "408 Pages" is Printed at BOOK under CategoryBusiness and Economics

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