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Marketing and Managing Tourism Destinations true
By:Alastair M Morrison
Published on 2013-12-03 by Routledge

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

This Book was ranked at 41 by Google Books for keyword marketing.

Book ID of Marketing and Managing Tourism Destinations's Books is aB1GAgAAQBAJ, Book which was written byAlastair M Morrisonhave ETAG "4x2atn2TtQk"

Book which was published by Routledge since 2013-12-03 have ISBNs, ISBN 13 Code is 9781136176654 and ISBN 10 Code is 1136176659

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Book which have "632 Pages" is Printed at BOOK under CategoryTravel

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