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By:John Westwood
Published on 2002 by Kogan Page Publishers


A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.

This Book was ranked at 17 by Google Books for keyword marketing.

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Book which was published by Kogan Page Publishers since 2002 have ISBNs, ISBN 13 Code is 9780749437480 and ISBN 10 Code is 0749437480

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