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By:J.P. Mahajan & Anupama Mahajan
Published on by Vikas Publishing House

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Uses analytical framework to explain complexities of marketing issues • Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies • Incorporates Review Questions, University Examination Questions and Projects

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Book which was published by Vikas Publishing House since have ISBNs, ISBN 13 Code is 9789325980839 and ISBN 10 Code is 9325980835

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