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Psychological Foundations of Marketing false
By:Allan J. Kimmel
Published on 2012 by Routledge


Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.

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Book which was published by Routledge since 2012 have ISBNs, ISBN 13 Code is 9780415620000 and ISBN 10 Code is 0415620007

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