Understanding Digital Marketing true
By:Damian Ryan
Published on 2014-06-03 by Kogan Page Publishers
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
This Book was ranked at 18 by Google Books for keyword marketing.
Book ID of Understanding Digital Marketing's Books is veuhAwAAQBAJ, Book which was written byDamian Ryanhave ETAG "BZtZJypidKs"
Book which was published by Kogan Page Publishers since 2014-06-03 have ISBNs, ISBN 13 Code is 9780749471033 and ISBN 10 Code is 0749471034
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Book which have "432 Pages" is Printed at BOOK under CategoryBusiness and Economics
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