Understanding Marketing true
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Published on 2010-02-01 by Harvard Business Press
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out |the four Ps|: product, promotion, pricing, and |place| (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
This Book was ranked at 2 by Google Books for keyword marketing.
Book ID of Understanding Marketing's Books is Uy2E0O-wl_4C, Book which was written by have ETAG "UJpvd9j3Ot8"
Book which was published by Harvard Business Press since 2010-02-01 have ISBNs, ISBN 13 Code is 9781422157329 and ISBN 10 Code is 1422157326
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Book which have "96 Pages" is Printed at BOOK under CategoryBusiness and Economics
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