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By:Robert East
Published on 1997 by Financial Times/Prentice Hall

*More behavioural in orientation than most consumer texts. *Covers topics not covered well elsewhere, e.g. loyalty, brand equity, response to advertising, consumer satisfaction, the psychology of the retail environment.

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Book which was published by Financial Times/Prentice Hall since 1997 have ISBNs, ISBN 13 Code is 9780133593167 and ISBN 10 Code is 0133593169

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