Digital Marketing Strategies for Fashion and Luxury Brands true
By:Ozuem, Wilson,Azemi, Yllka
Published on 2017-10-31 by IGI Global
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
This Book was ranked at 14 by Google Books for keyword marketing.
Book ID of Digital Marketing Strategies for Fashion and Luxury Brands's Books is z-Y7DwAAQBAJ, Book which was written byOzuem, Wilson,Azemi, Yllkahave ETAG "MV3N9TKzlSU"
Book which was published by IGI Global since 2017-10-31 have ISBNs, ISBN 13 Code is 9781522526988 and ISBN 10 Code is 1522526986
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "460 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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