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Digital Play true
By:Stephen Kline,Nick Dyer-Witheford,Greig De Peuter
Published on 2003 by McGill-Queen's Press - MQUP


Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

This Book was ranked at 34 by Google Books for keyword marketing.

Book ID of Digital Play's Books is gw5V10iLEsUC, Book which was written byStephen Kline,Nick Dyer-Witheford,Greig De Peuterhave ETAG "DqK9rt6oX2E"

Book which was published by McGill-Queen's Press - MQUP since 2003 have ISBNs, ISBN 13 Code is 9780773525917 and ISBN 10 Code is 0773525912

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Book which have "368 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Digital Play byStephen Kline,Nick Dyer-Witheford,Greig De Peuter

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