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Essentials of Marketing false
By:Charles W. Lamb,Joe F. Hair,Carl McDaniel
Published on 2011-01-01 by Cengage Learning


Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book's concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 31 by Google Books for keyword marketing.

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Book which was published by Cengage Learning since 2011-01-01 have ISBNs, ISBN 13 Code is 9780538478342 and ISBN 10 Code is 0538478349

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Book which have "672 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Essentials of Marketing byCharles W. Lamb,Joe F. Hair,Carl McDaniel

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