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Download Essentials of Marketing PDF Books Free

Essentials of Marketing false
By:Jim Blythe
Published on 2005 by Pearson Education


An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.

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Book which was published by Pearson Education since 2005 have ISBNs, ISBN 13 Code is 9780273693581 and ISBN 10 Code is 0273693581

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