Fashion Marketing Communications true
By:Gaynor Lea-Greenwood
Published on 2012-10-02 by John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
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Book ID of Fashion Marketing Communications's Books is Ao8vvankpQcC, Book which was written byGaynor Lea-Greenwoodhave ETAG "sYVcnSpTcWU"
Book which was published by John Wiley & Sons since 2012-10-02 have ISBNs, ISBN 13 Code is 9781118496169 and ISBN 10 Code is 1118496167
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "216 Pages" is Printed at BOOK under CategoryDesign
Book was written in en
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