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Foundations of Marketing Communications false
By:Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh
Published on 2005 by Pearson Education


The book is intended as a foundations/essentials text for students who wish to develop knowledge and skills in the tools and techniques of marketing communications. Although the text is introductory, it is based on sound theoretical foundations and academic research, and it will also have a strong practical focus: Each chapter will provide a conceptual framework, relevant theory, a list of key references, including state-of-the-art academic and professional books and articles, as well as many practical examples and case vignettes and one large case. While examples and research results from all over the world will be used, the book will have a clear European perspective. The book aims at giving an overview of all the instruments of the marketing communications mix, as well as an integrated view on the stages in the marketing communications plan.

This Book was ranked at 14 by Google Books for keyword marketing.

Book ID of Foundations of Marketing Communications's Books is VbSTKXLjQY4C, Book which was written byPatrick de Pelsmacker,Maggie Geuens,Joeri van den Berghhave ETAG "iIgO6hJOAKo"

Book which was published by Pearson Education since 2005 have ISBNs, ISBN 13 Code is 9780273703860 and ISBN 10 Code is 0273703862

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "328 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Foundations of Marketing Communications byPatrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh

Foundations of Marketing Communications -Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh- 9780273703860

Foundations of Marketing Communications -Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh- 0273703862

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