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International Marketing Strategy false
By:Isobel Doole,Robin Lowe
Published on 2008-01 by Cengage Learning EMEA


The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

This Book was ranked at 36 by Google Books for keyword marketing.

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Book which was published by Cengage Learning EMEA since 2008-01 have ISBNs, ISBN 13 Code is 9781844807635 and ISBN 10 Code is 1844807630

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Book which have "462 Pages" is Printed at BOOK under CategoryExport marketing

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