The Management and Marketing of Services true
By:Peter Mudie,Angela Cottam
Published on 1999 by Routledge
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text
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Book ID of The Management and Marketing of Services's Books is 4nXDguk5cMAC, Book which was written byPeter Mudie,Angela Cottamhave ETAG "O3uMFtmpPRI"
Book which was published by Routledge since 1999 have ISBNs, ISBN 13 Code is 9780750635943 and ISBN 10 Code is 0750635940
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Book which have "306 Pages" is Printed at BOOK under CategoryBusiness and Economics
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