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Management of Marketing true
By:Geoffrey Lancaster,Paul Reynolds
Published on 2005 by Elsevier

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered. Designed specifically for MBA students who require an accessible but thorough guide to the subject Written by an experienced author team which has a proven track record of providing accessible information for the intended audience Student and lecturer web sites accompany the book providing additional pedagogical material to enhance the points in the text and ensure further learning can be pursued with ease

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Book ID of Management of Marketing's Books is T6qHIr_hGYsC, Book which was written byGeoffrey Lancaster,Paul Reynoldshave ETAG "4NoU8ZtZMYE"

Book which was published by Elsevier since 2005 have ISBNs, ISBN 13 Code is 9780750661034 and ISBN 10 Code is 0750661038

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Book which have "410 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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