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Download Marketing As Strategy PDF Books Free

Marketing As Strategy true
By:Nirmalya Kumar
Published on 2004-05-05 by Harvard Business Press


CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

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Book which was published by Harvard Business Press since 2004-05-05 have ISBNs, ISBN 13 Code is 9781422163399 and ISBN 10 Code is 1422163393

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