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Marketing Communications false
By:Ludi Koekemoer,Steve Bird
Published on 2004 by Juta and Company Ltd


Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

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Book which was published by Juta and Company Ltd since 2004 have ISBNs, ISBN 13 Code is 9780702165092 and ISBN 10 Code is 0702165093

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