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Marketing Management and Strategy false
By:George Tesar,John Kuada
Published on 2013-02-08 by Routledge

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

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Book ID of Marketing Management and Strategy's Books is C1AhoSs9LNwC, Book which was written byGeorge Tesar,John Kuadahave ETAG "/ymLMJTtEYI"

Book which was published by Routledge since 2013-02-08 have ISBNs, ISBN 13 Code is 9780415783330 and ISBN 10 Code is 041578333X

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Book which have "257 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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