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Marketing Management false
By:David L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrenn
Published on 2004 by Haworth Press


Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies' situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

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Book ID of Marketing Management's Books is _cBLrJ6FO4EC, Book which was written byDavid L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrennhave ETAG "Jp08xXpiAeg"

Book which was published by Haworth Press since 2004 have ISBNs, ISBN 13 Code is 9780789002907 and ISBN 10 Code is 0789002906

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Book which have "373 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Marketing Management -David L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrenn- Google Books

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Marketing Management byDavid L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrenn

Marketing Management -David L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrenn- 9780789002907

Marketing Management -David L. Loudon,Robert Stevens,Robert E. Stevens,Bruce Wrenn- 0789002906

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