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Marketing Management false
By:Harper W. Boyd,Orville C. Walker,Jean-Claude Larréché
Published on 1998 by Irwin Professional Publishing


This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

This Book was ranked at 27 by Google Books for keyword marketing.

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Book which was published by Irwin Professional Publishing since 1998 have ISBNs, ISBN 13 Code is 9780256226324 and ISBN 10 Code is 0256226326

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Marketing Management byHarper W. Boyd,Orville C. Walker,Jean-Claude Larréché

Marketing Management -Harper W. Boyd,Orville C. Walker,Jean-Claude Larréché- 9780256226324

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