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Marketing of High-technology Products and Innovations true
By:Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Published on 2009 by Pearson Prentice Hall


The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

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Book which was published by Pearson Prentice Hall since 2009 have ISBNs, ISBN 13 Code is 9780136049968 and ISBN 10 Code is 0136049966

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Book which have "538 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Marketing of High-technology Products and Innovations byJakki J. Mohr,Sanjit Sengupta,Stanley F. Slater

Marketing of High-technology Products and Innovations -Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater- 9780136049968

Marketing of High-technology Products and Innovations -Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater- 0136049966

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