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The Marketing of Tourism Products false
By:A. V. Seaton,M. M. Bennett
Published on 1996 by Cengage Learning EMEA


This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

This Book was ranked at 15 by Google Books for keyword marketing.

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Book which was published by Cengage Learning EMEA since 1996 have ISBNs, ISBN 13 Code is 9781861523020 and ISBN 10 Code is 1861523025

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Book which have "540 Pages" is Printed at BOOK under CategoryBusiness and Economics

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