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By:Paul Baines,Chris Fill,Kelly Page
Published on 2011 by Oxford University Press


Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

This Book was ranked at 8 by Google Books for keyword marketing.

Book ID of Marketing's Books is BXecAQAAQBAJ, Book which was written byPaul Baines,Chris Fill,Kelly Pagehave ETAG "O9I4a2oO7gE"

Book which was published by Oxford University Press since 2011 have ISBNs, ISBN 13 Code is 9780199579617 and ISBN 10 Code is 019957961X

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Book which have "756 Pages" is Printed at BOOK under CategoryBusiness and Economics

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