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By:Peter Rix
Published on 2010-08-11 by


Completely revised and updated to suit the rapidly changing nature of marketing. Includes new content on marketing in the digital era, the new retailing and globalisation. Incorporates the relevant competencies of the BSB07 training package.

This Book was ranked at 23 by Google Books for keyword marketing.

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Book which was published by since 2010-08-11 have ISBNs, ISBN 13 Code is 9780070287006 and ISBN 10 Code is 0070287007

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