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Marketing false
By:James Burrow
Published on 2008-01-15 by Cengage Learning


MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students’ success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Book which was published by Cengage Learning since 2008-01-15 have ISBNs, ISBN 13 Code is 9780538446648 and ISBN 10 Code is 0538446641

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