The Service-dominant Logic of Marketing false
By:Robert F. Lusch,Stephen L. Vargo
Published on 2006-01-01 by M.E. Sharpe
Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.
This Book was ranked at 40 by Google Books for keyword marketing.
Book ID of The Service-dominant Logic of Marketing's Books is Sdn3ZK5PUoEC, Book which was written byRobert F. Lusch,Stephen L. Vargohave ETAG "+ZhBR4NNcbU"
Book which was published by M.E. Sharpe since 2006-01-01 have ISBNs, ISBN 13 Code is 9780765614902 and ISBN 10 Code is 0765614901
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "449 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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