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By:Nancy R. Lee,Philip Kotler
Published on 2011-10-20 by SAGE Publications

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. It takes key marketing principles and applies them to campaigns and efforts to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler and Nancy R. Lee, a lecturer, consultant, and author in social marketing.

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Book ID of Social Marketing's Books is NCoCYp-ZcR8C, Book which was written byNancy R. Lee,Philip Kotlerhave ETAG "iryzfRFqjaw"

Book which was published by SAGE Publications since 2011-10-20 have ISBNs, ISBN 13 Code is 9781412981491 and ISBN 10 Code is 1412981492

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Book which have "502 Pages" is Printed at BOOK under CategorySocial Science

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