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Sport Marketing true
By:Paul Blakey
Published on 2011-05-05 by SAGE


This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

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Book which was published by SAGE since 2011-05-05 have ISBNs, ISBN 13 Code is 9780857250919 and ISBN 10 Code is 0857250914

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Book which have "224 Pages" is Printed at BOOK under CategorySports and Recreation

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