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By:Alvin J. Silk
Published on 2006 by Harvard Business Press

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

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Book which was published by Harvard Business Press since 2006 have ISBNs, ISBN 13 Code is 9781422104606 and ISBN 10 Code is 1422104605

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