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By:Inge Russell,Graham Stewart
Published on 2003-07-10 by Elsevier


Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail. * Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner * Includes a chapter on marketing and selling whisky * Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

This Book was ranked at 19 by Google Books for keyword marketing.

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Book which was published by Elsevier since 2003-07-10 have ISBNs, ISBN 13 Code is 9780080474854 and ISBN 10 Code is 0080474853

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