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E-marketing false
By:Cor Molenaar
Published on 2011-10-21 by


Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnâe(tm)t mean, however, that âe~oldâe(tm) marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

This Book was ranked at 9 by Google Books for keyword marketing.

Book ID of E-marketing's Books is C9ZHYgEACAAJ, Book which was written byCor Molenaarhave ETAG "iVtBnjgtGW4"

Book which was published by since 2011-10-21 have ISBNs, ISBN 13 Code is 9780415677271 and ISBN 10 Code is 0415677270

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Book which have "234 Pages" is Printed at BOOK under CategoryBusiness and Economics

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