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By:George P. Moschis
Published on 1996-01-01 by Greenwood Publishing Group

A unique and highly useful model to help marketers segment and successfully target the important mature consumer market.

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Book which was published by Greenwood Publishing Group since 1996-01-01 have ISBNs, ISBN 13 Code is 9781567200621 and ISBN 10 Code is 1567200621

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