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Handbook of Marketing Scales false
By:William O. Bearden,Richard G. Netemeyer,Kelly L. Haws
Published on 2010-12-10 by SAGE


The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.

This Book was ranked at 26 by Google Books for keyword marketing.

Book ID of Handbook of Marketing Scales's Books is Bv0fQp0S3rIC, Book which was written byWilliam O. Bearden,Richard G. Netemeyer,Kelly L. Hawshave ETAG "60lbBu3FPWA"

Book which was published by SAGE since 2010-12-10 have ISBNs, ISBN 13 Code is 9781412980180 and ISBN 10 Code is 1412980186

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Handbook of Marketing Scales byWilliam O. Bearden,Richard G. Netemeyer,Kelly L. Haws

Handbook of Marketing Scales -William O. Bearden,Richard G. Netemeyer,Kelly L. Haws- 9781412980180

Handbook of Marketing Scales -William O. Bearden,Richard G. Netemeyer,Kelly L. Haws- 1412980186

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