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Download Integrated Marketing Communications PDF Books Free

Integrated Marketing Communications false
By:Philip J. Kitchen,Patrick de Pelsmacker
Published on 2004 by Psychology Press


This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

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Book which was published by Psychology Press since 2004 have ISBNs, ISBN 13 Code is 9780415314206 and ISBN 10 Code is 0415314208

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