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Download Introduction to Marketing Concepts PDF Books Free

Introduction to Marketing Concepts false
By:Graeme Drummond,John Ensor
Published on 2005 by Routledge


Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text. * Thoughtfully written to accommodate the time pressures on students and lecturers * An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads * International appeal, featuring topics such as global branding

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Book which was published by Routledge since 2005 have ISBNs, ISBN 13 Code is 9780750659956 and ISBN 10 Code is 0750659955

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