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Marketing Communications false
By:John Egan
Published on 2007 by Cengage Learning EMEA

Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing Communications is the ideal text for all students of Marketing. Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing Communications is the ideal text for all students of Marketing.

This Book was ranked at 21 by Google Books for keyword marketing.

Book ID of Marketing Communications's Books is jEIy-XfNHpMC, Book which was written byJohn Eganhave ETAG "NXTQ89UpGgs"

Book which was published by Cengage Learning EMEA since 2007 have ISBNs, ISBN 13 Code is 9781844801213 and ISBN 10 Code is 1844801217

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Book which have "467 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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