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Download Marketing Higher Education PDF Books Free

Marketing Higher Education false
By:Felix Maringe,Paul Gibbs
Published on 2009 by McGraw-Hill International


The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete.

This Book was ranked at 30 by Google Books for keyword marketing.

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Book which was published by McGraw-Hill International since 2009 have ISBNs, ISBN 13 Code is 9780335220335 and ISBN 10 Code is 0335220339

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Book which have "195 Pages" is Printed at BOOK under CategoryEducation

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