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By:Ray Wright
Published on 1999 by Cengage Learning EMEA


This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

This Book was ranked at 32 by Google Books for keyword marketing.

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Book which was published by Cengage Learning EMEA since 1999 have ISBNs, ISBN 13 Code is 9781861525260 and ISBN 10 Code is 1861525265

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Book which have "358 Pages" is Printed at BOOK under CategoryBusiness and Economics

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