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By:Richard Sandhusen
Published on 2000 by Barron's Educational Series


Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.

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Book which was published by Barron's Educational Series since 2000 have ISBNs, ISBN 13 Code is 9780764112775 and ISBN 10 Code is 0764112775

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