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Marketing true
By:Dhruv Grewal,Michael Levy,Shane Mathews,Paul Harrigan
Published on 2014-07-01 by McGraw-Hill Education Australia


Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 1e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing 1e is the ideal choice for any Principles of Marketing course.With Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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Book which was published by McGraw-Hill Education Australia since 2014-07-01 have ISBNs, ISBN 13 Code is 9781743764596 and ISBN 10 Code is 1743764596

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