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By:Roger A. Kerin,Steven William Hartley,William Rudelius
Published on 2004 by McGraw Hill Professional


MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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Book which was published by McGraw Hill Professional since 2004 have ISBNs, ISBN 13 Code is 9780072547030 and ISBN 10 Code is 0072547030

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Marketing -Roger A. Kerin,Steven William Hartley,William Rudelius- Google Books

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Marketing byRoger A. Kerin,Steven William Hartley,William Rudelius

Marketing -Roger A. Kerin,Steven William Hartley,William Rudelius- 9780072547030

Marketing -Roger A. Kerin,Steven William Hartley,William Rudelius- 0072547030

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