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By:Robert D. Hisrich
Published on 2000 by Barron's Educational Series


Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.

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